As the year is coming to an end, we want to celebrate the amazing innovations that have been brought to life with Terra's API in the past year π
2022 was a busy year for new innovations within health and fitness, and Terra supported new companies across a wide range of categories - from Diabetes Management Platforms to Web3 and Blockchain Technologies. Here we want to showcase some of these company journeys and how they used Terra to fuel their growth π
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Swapnil Wats, co-founder of SocialBoat, discovered a fundamental retention problem in the fitness industry - β 150 million people globally pay $400 annually for fitness, but they drop off within a month, two weeks, or even a week. This is 80% of the total 180 million people that go to the gym.β Swapnil made the comparison to video games βthey're so popular today and we love playing video games because they're instant gratification, but in fitness the gratification cycle is too weak.β
SocialBoat was developed as a fitness game with the ultimate goal being for its users to play interactive fitness games, while transforming their bodies at the same time. The company uses wearable data to give their users valuable insights and award them points for activities. β± β π±
We're truly excited to see what the future holds for Gamification and Move2earn innovations in the fitness and health industry π΄ββοΈ