Jay Chang

Chang describes how an earlier health-data project evolved into Genopets, a move-to-earn game built around physical activity and a digital pet. The approach discussed in his Terra episode lets people begin playing without needing to understand cryptocurrency, while making additional Web3 features available as they progress.

On Terra, he explains the thinking behind move-to-earn mechanics, organic community growth, and fundraising. He also discusses ideas for extending the game beyond step counts to reflect other aspects of a player's everyday lifestyle.