George Hadjigeorgiou

Co-founder of ZOE

George Hadjigeorgiou is a co-founder of ZOE, building a science-led approach to personalized nutrition and exploring how food affects individual health.

About

Hadjigeorgiou describes how a personal health wake-up call helped motivate the creation of ZOE. His account emphasizes the decision to invest in nutrition research before bringing a consumer product to market.

Across his Terra conversations, he discusses the company's origins, the challenges of building around science, and lessons from leading a business. A live audience discussion also covers fear, go-to-market decisions, and the practical choices facing founders.