Geoff Cook
CEO, Noom
Geoff Cook is the CEO of Noom, the digital health company, and sits on its board. He has led Noom since July 2023 and has moved it into GLP-1 medication programs, including microdose GLP-1 and longevity offerings.
About
Geoff Cook became CEO of Noom in July 2023 and joined its board as part of a planned leadership transition from co-founder Saeju Jeong. Under Cook, Noom launched its Microdose GLP-1Rx program, which pairs low-dose GLP-1 prescriptions with behavior-change coaching, and then its Proactive Health program, which adds at-home biomarker testing and has moved the company into longevity care. Cook has said publicly that he microdoses GLP-1s himself. He has also focused on Noom's B2B and enterprise business through Noom for Work.
Cook has started companies since his student days. While at Harvard in 1997, he founded the admissions and resume consulting businesses EssayEdge and ResumeEdge, which he sold to The Thomson Corporation in 2002. In 2005 he co-founded myYearbook with his siblings Dave and Catherine Cook. myYearbook later merged with Quepasa and became MeetMe, then The Meet Group, a social dating and live-streaming company. Cook was CEO of The Meet Group from 2013 and took it public on Nasdaq. He acquired and integrated four social dating companies and built Livebox, a live-streaming and creator economy platform used by other dating apps. In September 2020 the company was sold for $500 million to a group led by ProSiebenSat.1 and General Atlantic. After the sale he served as co-CEO of the parent company, ParshipMeet Group, which owns eharmony.
Cook lives in Princeton, New Jersey, where Noom moved its headquarters in 2024. He has mentored at Princeton University's Keller Center, served on the board of the Lake George Association, and has taken online classes in the master's program at Tufts University's Friedman School of Nutrition Science and Policy.
