Dave Wright
Founder of MyZone, MyZone
Dave Wright is the founder of Myzone, a wearable fitness technology company built around heart-rate tracking, effort-based exercise, and member engagement.
About
Wright's experience in gym management and marketing shaped his view of what motivates people to exercise. He describes creating Myzone around the idea that effort should matter alongside fitness level, particularly for members who are less active.
In his Terra conversation, he discusses the origins of that approach and the transition from gym operator to technology founder. The episode explores how product design can reflect an understanding of the people a fitness business hopes to reach.
