Bruce Smith
Founder and Chief Executive Officer of Hydrow
Bruce Smith is the founder of Hydrow, combining rowing experience with connected fitness equipment, immersive workouts, and exercise community building.
About
Smith describes dissatisfaction with rowing machines that emphasized isolated exercise rather than the collective feeling of rowing on water. That idea informed Hydrow's combination of equipment, on-screen experiences, and technology designed around the feel of rowing.
In conversation with Terra, he discusses product development, recruiting, manufacturing relationships, and early marketing. The episode follows the work of turning an idea about exercise into a connected fitness business.
