Ivan Selin is the Chief Product Officer of Alltrails. In this conversation with Kyriakos Eleftheriou, he discussed his previous experience building world-class products with Apple, Airbnb, and Uber and how he is currently shaping the future of the outdoors with Alltrails.
Chapters
- 00:00 Intro
- 02:52 Career
- 06:01 Lessons from Leading the Best Product Companies
- 12:04 Joining AllTrails
- 17:54 User Experience
- 21:09 Product Focus
- 23:55 Organizational Structure
- 27:02 Growth Planning
- 31:23 SEO
- 35:43 AI
- 38:29 Competition
- 40:19 Crafting a User-Centric Product
- 44:31 Culture
- 49:08 Technology's Role in Outdoor Experiences
- 51:01 Mental Models