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AllTrails CPO: Ivan Selin

Authored by Terra API

Ivan Selin is the Chief Product Officer of Alltrails. In this conversation with Kyriakos Eleftheriou, he discussed his previous experience building world-class products with Apple, Airbnb, and Uber and how he is currently shaping the future of the outdoors with Alltrails.

Chapters

  • 00:00 Intro
  • 02:52 Career
  • 06:01 Lessons from Leading the Best Product Companies
  • 12:04 Joining AllTrails
  • 17:54 User Experience
  • 21:09 Product Focus
  • 23:55 Organizational Structure
  • 27:02 Growth Planning
  • 31:23 SEO
  • 35:43 AI
  • 38:29 Competition
  • 40:19 Crafting a User-Centric Product
  • 44:31 Culture
  • 49:08 Technology's Role in Outdoor Experiences
  • 51:01 Mental Models

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